Launch Academy Program Schedule
GROUP ACCOUNTABILITY TIME
1hr Weekly Calls
EXPERT WORKSHOPS
2.5hr Weekly Calls
COWORKING SESSIONS
Fridays 10am-2pm MT
Curriculum
STAGE 1: STRATEGY
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ACADEMY KICKOFF!
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VISION / MISSION
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Refine your company's WHY, HOW, and WHATs
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Create a branding vision board
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Outline your messaging
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Uncover your core values
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MARKET RESEARCH
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SUCCESS METRICS
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Identify key assumptions and performance indicators for all stakeholders
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​Set a clear timebox and metrics goals for your initial offering
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PERSONAL PLAY COACHING
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​Build a plan to embrace Play on your founder journey
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USER STORY MAPPING
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​Use visual thinking to refine your vision into clear requirements for development of the next iteration of your product and supporting systems
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LAUNCH PLANNING
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Create a comprehensive plan for successfully launching a basic product that meets the essential needs of customers.
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MARKETING OFFICE HOURS
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Refine your launch plan​
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STAGE 2: DESIGN & PREP
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UX STRATEGY
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​Identify the “red routes” in your user experience
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Learn how to create screen flows and wireframes that define requirements for development​
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MINIMUM VIABLE LOGO & BRAND GUIDE DESIGN with Meep's design team
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UX DESIGN
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​Learn how to apply your logo and style guide to create a design system and hi-fidelity designs for your user experience
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BUILD YOUR WEBSITE
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Design and build your website home page
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Set up your email newsletter signup
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NO-CODE
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Introduction and overview of no-code development and integration tools, their potential applications, and how they apply to your business
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Identify the best no-code tools for your business
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DEVELOPMENT BEST PRACTICES
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Learn to implement the build-measure-learn process
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Best practices and guidelines to follow when building your MVP
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STAGE 3: DEVELOPMENT
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PRICING & FINANCIAL MODELING
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Learn best practices for pricing and paywall placement
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Refine your company’s pricing strategy
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Build your financial model
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DATA ARCHITECTURE
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Learn how to think strategically about your company’s data structures to ensure long-term efficiency and scalability
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Map your company’s data architecture
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LAUNCH IMPLEMENTATION
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Define and plan three diversified Go-To-Market channel tests
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HUMAN-CENTERED LEADERSHIP
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Identifyand learn how to diffuse your most common types of fear​
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STAGE 4: DEVELOPMENT & TESTING
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ENGAGEMENT TRACKING
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Develop strategies and tools for tracking user engagement in no-code applications to improve user retention and conversion rates
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Build your tracking plan
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PRODUCT TESTING
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Learn best practices for testing your entire user journey, from marketing funnel to referrals
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Build your testing checklist
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CUSTOMER SUCCESS
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Learn best practices for supporting your customers through their entire journey
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Document your customer success processes
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DEVELOPMENT & TESTING OFFICE HOURS
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Help with under-the-wire launch and development needs
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LAUNCH PARTY!
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A fun night of presentations and networking - put your project on display for the Meep community!​
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STAGE 5: LAUNCH
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DEVELOPMENT & TESTING OFFICE HOURS
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Help with under-the-wire launch and development needs​​​
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TRACTION & ENGAGEMENT METRICS
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Explore best practices and methods for the synthesis of collected metrics
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Synthesize feedback from your customers
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Make a plan to implement action steps that will increase engagement
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BUSINESS ROADMAP
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Create and design a vision for future versions of your user experience
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Document & refine your product roadmap​
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ACADEMY GRADUATION PARTY!